Privacy Policy

This Privacy Policy explains how Digi Darpan (“we”, “us”, “our”) collects and uses your personal data when you visit www.digidarpan.in or contact us. We process personal data in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable Indian law.

1. Data we collect

• Data you give us: your name, mobile number, email address, business website or social profile, the service you are interested in, and any message you send through our forms, WhatsApp, phone or email.
• Campaign data: the ad or link that brought you to our site (UTM parameters, Google click ID and Meta click ID), and the page you submitted the form from.
• Usage data: pages visited, device and browser type, approximate location and interactions, collected through cookies and similar technologies (see section 5).

2. Why we use it

• To respond to your enquiry and contact you by call, SMS, email or WhatsApp about the services you asked for.
• To prepare a proposal or growth audit for your business.
• To measure which of our own marketing campaigns bring enquiries, and to improve our website.
• To meet legal, tax and accounting obligations.

We process this data on the basis of the consent you give when you submit a form or contact us, and for legitimate uses permitted under the DPDP Act. We do not sell your personal data.

3. Who we share it with

We share data only with service providers that help us run our business, under confidentiality obligations. These include form and email providers, Google (Analytics, Tag Manager, Ads), Meta (Pixel and Conversions API), Microsoft Clarity, our hosting provider and WhatsApp Business. Some of these providers may store data outside India, subject to safeguards required by law. We may also disclose data where required by law.

4. How long we keep it

We keep enquiry data for up to [PLACEHOLDER: e.g. 24 months] after our last interaction, or longer if we become your agency and need it for the contract or legal records. After that it is deleted or anonymised.

5. Cookies and tracking

We use cookies and similar technologies for analytics and advertising measurement, including Google Analytics 4, Google Ads conversion tracking, Meta Pixel and Microsoft Clarity. You can block or delete cookies in your browser settings. Blocking them will not stop the site from working.

6. Your rights

Under the DPDP Act you have the right to:

• access a summary of the personal data we hold about you;
• ask us to correct, complete, update or erase your data;
• withdraw your consent at any time (this does not affect processing already done);
• nominate another person to exercise your rights in case of death or incapacity; and
• raise a grievance with us, and if unresolved, with the Data Protection Board of India.

7. Contact and grievances

To exercise your rights or raise a concern, contact our Grievance Officer:

• Name: Arihant Jain
• Email: digidarpan25@gmail.com
• Address: [PLACEHOLDER: registered address], Hyderabad, Telangana, India

We aim to respond within [PLACEHOLDER: e.g. 7 working days].

8. Security

We use reasonable technical and organisational safeguards, including HTTPS, access controls and trusted providers, to protect your data. No method of transmission over the internet is completely secure.

9. Changes

We may update this policy from time to time. The “last updated” date above shows when it was last changed.