Playbook · E-commerce & D2C
Online sales for D2C and retail brands
From Shopify store to checkout, we connect product feeds, creative and tracking so you can see exactly which campaigns make money after returns and COD.
The results we track, weekly
- Return on ad spend
- Contribution margin
- Cost per first purchase
- Repeat purchase rate
The challenge
What usually holds e-commerce & d2c brands back.
- COD orders and returns distort reported ROAS
- Product feeds full of errors
- Slow mobile store pages
- Dependence on one channel
The strategy
How we approach it.
Targeted audience segmentation
Prospecting, retargeting and repeat-buyer campaigns with separate goals.
Multi-channel campaigns
Meta Advantage+, Google Performance Max and Shopping, plus WhatsApp follow-ups.
Compelling creative assets
Product-first visuals with reviews, offers and trust badges for COD, returns and payments.
Continuous optimisation
Server-side tracking and margin-aware reporting, so scaling decisions use real profit.
Compliance built in. Store speed, product schema and checkout tracking are set up before we scale spend.
Services in this playbook
- Performance MarketingGoogle, Meta, LinkedIn and YouTube campaigns built to bring leads and sales you can trace.
- Web & Brand ExperienceFast, beautiful websites, landing pages and brand identities designed to convert.
- Social Media & ContentReels, creatives and content calendars that make people stop, save and share.
Free growth audit
Let’s build your e-commerce & d2c growth plan.
Book a free 30-minute growth audit. We review your ads, website and tracking, and you leave with a clear action list, whether or not we work together.