Playbook · Education
Admission enquiries for schools, colleges and ed-tech
Admissions are seasonal, competitive and full of low-intent form fills. We build campaigns that fill counselling calendars with students and parents who are actually ready to apply.
The results we track, weekly
- Cost per counselling lead
- Lead-to-application rate
- Applications per ₹1 lakh spend
- Speed to first call
The challenge
What usually holds education brands back.
- Lead volume spikes before deadlines, then dries up
- Many enquiries are students browsing, not applicants
- Counselling teams cannot follow up fast enough
- Course pages are not built for ad traffic
The strategy
How we approach it.
Targeted audience segmentation
Separate campaigns for students, parents and working professionals, by course and city.
Multi-channel campaigns
Google Search for high-intent course searches, Meta and YouTube for awareness before admission season.
Compelling creative assets
Faculty, campus and alumni stories in Reels, with clear fee, eligibility and deadline messaging.
Continuous optimisation
Lead quality fed back from the counselling team so ads chase applicants, not clicks.
Compliance built in. We keep placement and result claims verifiable, and add fee-structure and deadline details only with your approval.
Services in this playbook
- Performance MarketingGoogle, Meta, LinkedIn and YouTube campaigns built to bring leads and sales you can trace.
- Social Media & ContentReels, creatives and content calendars that make people stop, save and share.
- Web & Brand ExperienceFast, beautiful websites, landing pages and brand identities designed to convert.
Free growth audit
Let’s build your education growth plan.
Book a free 30-minute growth audit. We review your ads, website and tracking, and you leave with a clear action list, whether or not we work together.