Playbook · Healthcare
Appointments for hospitals, clinics and specialists
Patients choose doctors on trust. We build that trust with clear information, real credentials and easy booking, while staying inside medical advertising rules.
The results we track, weekly
- Cost per appointment
- Call answer rate
- Appointments by treatment
- Google rating trend
The challenge
What usually holds healthcare brands back.
- Medical ad policies limit targeting and claims
- Patients compare doctors on reviews and credentials
- Calls go unanswered or untracked
- Location matters more than anything
The strategy
How we approach it.
Targeted audience segmentation
Treatment-specific campaigns within realistic travel distance of each centre.
Multi-channel campaigns
Google Search and Maps for urgent and specialist searches, Meta for awareness and health camps.
Compelling creative assets
Doctor-led explainer videos and patient education content, with no cure guarantees.
Continuous optimisation
Call tracking and appointment data used to put budget behind treatments that fill slots.
Compliance built in. No guaranteed-cure language, doctor credentials shown clearly, and a medical disclaimer on every landing page.
Services in this playbook
- Performance MarketingGoogle, Meta, LinkedIn and YouTube campaigns built to bring leads and sales you can trace.
- SEO & AI SearchTechnical, local and content SEO, plus visibility in AI answers from ChatGPT, Gemini and Perplexity.
- Web & Brand ExperienceFast, beautiful websites, landing pages and brand identities designed to convert.
Free growth audit
Let’s build your healthcare growth plan.
Book a free 30-minute growth audit. We review your ads, website and tracking, and you leave with a clear action list, whether or not we work together.