Playbook · Real Estate
Site-visit leads for residential and commercial projects
Property buyers research for months. We stay in front of them from first search to site visit, with project pages that show RERA details, floor plans and location advantages up front.
The results we track, weekly
- Cost per qualified lead
- Lead-to-site-visit rate
- Site visits per week
- Cost per booking
The challenge
What usually holds real estate brands back.
- High cost per lead and many broker or investor enquiries
- Long decision cycles with multiple decision-makers
- Strict ad policies on housing and pricing claims
- Brochures downloaded without contact details
The strategy
How we approach it.
Targeted audience segmentation
Location, income and life-stage audiences, with NRI campaigns where the project fits.
Multi-channel campaigns
Google Search for project and locality searches, Meta lead forms and video walkthroughs for discovery.
Compelling creative assets
Lifestyle visuals, amenity highlights and location maps, with RERA numbers on every ad and page.
Continuous optimisation
Leads scored by the sales team and imported back, so platforms find buyers who book visits.
Compliance built in. Every project page carries its RERA registration number, a price disclaimer and a brochure download behind a short form.
Services in this playbook
- Performance MarketingGoogle, Meta, LinkedIn and YouTube campaigns built to bring leads and sales you can trace.
- Web & Brand ExperienceFast, beautiful websites, landing pages and brand identities designed to convert.
- Social Media & ContentReels, creatives and content calendars that make people stop, save and share.
Free growth audit
Let’s build your real estate growth plan.
Book a free 30-minute growth audit. We review your ads, website and tracking, and you leave with a clear action list, whether or not we work together.